Uncategorized

November 26, 2012
 

10 Reasons Small Businesses Need an Online Presence

More articles by »
Written by: test buyer
Tags: , ,

Small Bussiness Needs an Online Presence

10 Reasons Small Businesses Need an Online Presence

Follow the herd. Customers have migrated online and millions of small businesses continue to tell themselves either they don’t need a website or they can’t afford one. The fact is that they old walk by traffic model doesn’t work in a world of hyper focused and highly distracted customers. Customers aren’t going to just wonder in or get in their car and start exploring. If they are going to explore it is going to be on the internet and if you don’t have a better site and better ranking in the online search engines you simply won’t be found. For those who have a website that isn’t being optimized and promoted you may as well have a store in the middle of a desert.

Do you look good good on the small screen? That’s right most small business owners, like most actors, want to be on the big screen or desktop monitor, but the little screen is where it is at now. Mobile smartphones are dominating laptops and desktops so if you don’t look good and have a good user experience on mobile devices then you will miss out on sales even if they do find your website. Small Is the New Big as Seth Godin likes to say.
Not to mention the 7 inch tablet market. Portable is powerful, be there.

If you can’t afford a website, you can’t afford not to have a website. A website works 24 hours a day 7 days a week. It is the best employee your small business will ever hire and the most consistent salesperson you will ever train. It is time to get your knowledge and expertise out of your head and convert it into sales copy and video that will repeatedly sell and spread your story so you don’t have to. That’s right, clone yourself or your best sales person and automate your business. If you are small or a one person show, you absolutely need to replicate your efforts and leverage your time.

Content design and strategy. If you don’t have one then your website is for you not your business. user interface, calls to action, branding, and user focused content are all key parts of making money off your website. It isn’t enough to just tell them about your company. If they wanted information they could open a phone book and stare at addresses and fax numbers. That is not compelling and all your competition is doing that. Fact is you need to make your website sell for you and build relationships. You do that with smart design.

What does it all mean? Yes as I reminisce over the double rainbow guy contemplating deep meaning, I hear your cries for help. This is why it pays to hire a consultant. Good advice can point your small business in a direction that gets results. Sometimes people have the parts to be successful, but they aren’t using them right. The difference between success and failure is just a little bit, but that little bit makes all the difference. I have met people who said, I do all those things and nothing happens. Usually they think they are doing everything right when really they are missing something vital. If you want some good consultation, a website, Social Media Management, or SEO (Search engine Optimization) contact us and we can help you put a plan together that works on your budget and moves you closer to success.

We believe success comes easier when you do things smarter. Contact us at 509-362-1966 or Send Email .

Infographic: J6 Design



About the Author

test buyer
Founder of SocialMagnets, I am passionate about social media, influence, innovation, strategy, and marketing. I love to help people learn and understand the digital world. I stretch people's thinking and share my analysis of information, tools, and strategies in social media. Let's connect



 
 

 
The Value of Finding Your Audience

The Value of Finding Your Audience

82shares 36 0 14 0 30 0 0 0 2 As I think about marketing and social media and delve into what core problems cause so much challenge in a marketers world, I come to a glaring issue that trumps so many other things. I see people ...
by test buyer
 

 
 
5000 to 100000 Twitter Followers - What I Learned

From 5000 to 100000 Followers on Twitter – What I learned

26shares 14 1 3 5 3 0 0 0 0 Hello everyone! Well, the time has come…. and I am happy to be able to write this follow up post to my 0 to 5,000 Followers on Twitter post from about a year ago. I have seen tons of growth an...
by test buyer
 

 
 
Stop Social Media Mugging People - Social Magnets

Stop Social Media Mugging People

40shares 15 0 12 1 12 0 0 0 0 Walking the streets of social media can be a dangerous proposition anymore. I know you feel safe sitting behind your keyboard, but I had to admit, I have been social media mugged many times on my w...
by test buyer
 

 

 
Tsu Social Network

Tsu Social Network Buzz

30shares 11 0 7 3 9 0 0 0 0 Hello everyone, What do you get when you cross a social network like Facebook with an MLM like structure where users instead of the platform get paid ad revenue? You get the Tsu Social Network –...
by test buyer
 

 
 
Samsung UNPACKED 2014 Episode 2

Samsung Unpacked 2014 Episode 2 Event

18shares 13 0 3 1 1 0 0 0 0 Samsung Unpacked 2014 Episode 2 Event   As many of you know I am a big fan of Samsung products. You may also know that I am not a big fan of the marketing strategy and events they have done in t...
by test buyer
 

 




Thank you for subscribing.

Something went wrong.

Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Send this to a friend