OK so I had to actually take a break from my work to write this post because I work with social media every day. I see the good bad and ugly on Twitter. With over 50k followers my feeds, are like a stock ticker. I go through information like whale gulping swarms of krill. In this process there are things that trigger consistent repsonses and reactions from me. Some are interesting, some are annoying. Here are a few tips to get people to engage with you more and make that engagement more meaningful.
1 – Engagement starts with engagement. Profound isn’t it? It actually is. Most people look in their homefeed to see what is going on. A well connected Twitter influencer I met early on once told me, forget your homefeed, look at your mentions. At first this made no sense to me, but over time it really does. The people who are engaging you are like a customer asking for help. You don’t leave them hanging and ignore them. Most people want this big influential network, yet they don’t realize that one person engaging with you is better than a huge network that ignores you. Focus first on the people already talking to you, then look at your home feed.
2 – Stop group shouting. Pet peeve alert here. I get it, you don’t want to leave a hundred individual thank yous or shout outs. But let’s look at this from the receiving end. When I see a “you are awesome” with 5 people’s names I never assume it is directed to me, nor do I feel it is genuine (though I am awesome :).
You don’t have efficient sex, that is not the point. It is about sharing a moment together. And neither is relationship building and engagement about efficiency. It is like getting an email where they CC’d a long list of people then the email sounds like it is written just to you. Appreciation is better done individually not in groups or it loses its power. I typically respond to the individual responses first and I try and send individual praise or replies and mix them with regular tweets and retweets. It will be much better received.
3 – Don’t be generic. A thank you is not the same as a thank you with a name. Many times I see the “thanks for following me” followed by a “check out our website”. When I click to see who it is that engaged with me it pulls up their profile. When I see 10 messages that all say the same thing I don’t go to the website. If someone is genuine and engages me, I will go check out their project and maybe even promote it, but if I am given a generic shout out, I will click away. One practice I do, is simply check out their profile and connect with them on something interesting in their profile, along with their actual name which shows them I took the time to get to know them. One real engagement is better than 20 generic thank yous.
So if you want more engagement, realize that being real, taking a few seconds to say something thoughtful, and making real conncetions will allow you the have a real relationship with each person you engage with even when you have a large group of followers. To them the only one that matters is them. As usual in life, you get what you give. It really takes almost no more effort to give smart social gratitude, but the level of engagement you will have on your accounts will grow massively when you start to actually engage with the people who are trying to engage with you in an individual and genuine way.
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