In The Spotlight


Market Segmentation and the Key to Sales Conversions
Business

Market Segmentation and the Key to Sales Conversions

Posted  February 13, 2017  by  Ross Quintana

Listen to the 2 min Audio on market segmentation below: Some of you may already know about market segmentation, but you may not understand how it really impacts your conversions. Many people think market segmentation is either for the big businesses or that it is a good idea, but not really needed. I want to […]

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Growth vs Accomplishment thumnail
Business

Why Chasing Accomplishments Won’t Work for Success

Posted  February 6, 2017  by  Ross Quintana

                        I recently heard the news that Ringling Brothers Barnum and Bailey Circus was closing its doors after 146 years of business. I instantly looked past the headline to see the relevance. A giant leader in their industry finally fell over dead. Why? It […]

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How to Magnetize Your Twitter Account
Twitter

How to Magnetize Your Twitter Account

Posted  June 23, 2016  by  Ross Quintana

Hey everyone! So today I am writing about Growing your Twitter account! This post was inspired by the topic I was a guest on for #TwitterSmarter with the awesome Madalyn Sklar. Most people who know me know Twitter is one of my favorite platforms. The way you can build an audience of targeted people is really […]

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50 Caliber Bottle Opener
Branding

Brand Strategy Lessons with a .50 Caliber Bottle Opener

Posted  November 1, 2015  by  Ross Quintana

Hey everyone, today I’m going to share some powerful lessons brands can learn from work I am doing with Bullets2Bandages.org who sells .50 caliber bottle openers and custom gifts with a percentage of proceeds going to help a long list of military and veteran causes such as the Travis Manion Foundation and Marsoc Foundation to […]

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The Value of Finding Your Audience
Business

The Value of Finding Your Audience

Posted  August 12, 2015  by  Ross Quintana

As I think about marketing and social media and delve into what core problems cause so much challenge in a marketers world, I come to a glaring issue that trumps so many other things. I see people in a rat race looking for the latest and greatest tips to get ahead, achieve success, and pass […]

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3 Tips to Get People to Read Your Blog

OK maybe not that major, but I will say that as a consumer of fine information I know what I look for in the first 3 seconds I am on a blog that will determine if I will read it or not. First impressions count and when there ar...
by Ross Quintana
 

 
 

Tweeting Fat in Skinny Jeans

Skinny jeans are a funny thing to me. People wear them to look skinny, but most people are so crammed into them they look like they may explode at any time. Twitter is the same way. We all know we have 140 characters, but some ...
by Ross Quintana
 

 
 

Google Your World Feature on Google Search

When we think of searching in Google we think of things we want to explore that aren’t part of our circles, but that way social media has expanded our digital world now creates an environment when we want bits and pieces ...
by Ross Quintana
 

 

 
0 to 5000 Twitter Followers - Social Magnets

From 0 to 5,000 Twitter Followers – What I’ve Learned

                    It’s been about a year! My brother reminded me the other day that it had been a year since I really decided to go after social media and that I had 300...
by Ross Quintana
 

 
 

Social Media – Looking People in the Eyes

We have all met people in real life that talked to us like we were not that important. If you have ever talked to someone who wasn’t looking you in the eyes you know what I mean. When people lock eyes there is a connectio...
by Ross Quintana
 

 

 
Google+

Google+ Leverage is the Name of the Game

It seems like the old Apple vs Microsoft that there are strong opinions of who is the greater. Much of this ends up being speculation because not only are the platforms starting at different times, but the platforms are changin...
by Ross Quintana
 

 
 

Twitter is So Much Deeper than 140 Characters

Twitter has become like the rebels from the movie The Matrix. As the battle wages over Facebook and Google+ in what appears to be the real world, Twitter sits in the background as an ever growing power waiting to take over. I k...
by Ross Quintana
 

 
 
SEO

The Mis-management of Tech Startups

With more and more tech startups literally popping up all over the web everyone and their dog is ready to get in the game and they are. The problem is many of the programmers and idea guys that start internet startups have lit...
by Ross Quintana
 

 

 

Empire Avenue – Streets Paved with Influence

Before getting involved in Empire Avenue I heard positive and negatives about it. Some people were working hard at building their empire, while others thought it was a huge waste of time, so I dove in to find out. Premise ̵...
by Ross Quintana
 

 
 
What is the value of a Facebook fan?

What is the Value of a Facebook Fan? [Infographic]

  Facebook Fans have been one of the benchmarks for Facebook marketers for some time, but what it the real value of a Facebook fan? Many people get filtered out of being successful because they can’t even get to the ...
by Ross Quintana
 

 

 

How to Create a Facebook Landing Page

You have seen them before, the nice custom designed splash pages that people see when first coming to someones Facebook page but you may have thought that wasn’t something you could create. Well, thanks to Pat’s sho...
by Ross Quintana
 

 
 

The Tweet Button

The Tweet Button is a short video from Twitter that explains the Tweet button that you see on many sites. They explain what it is, how it works, and where you can get one if you want to add it to a site or page that doesn’...
by Ross Quintana
 

 
 

How to Catch an Empire Avenue Cheater

I started my day by creating some missions on Empire Avenue for a client of mine. I was looking for some comments on a video blog. Now you may have read my previous article on cleaning up the streets of Empire Avenue where I su...
by Ross Quintana