In The Spotlight


Market Segmentation and the Key to Sales Conversions
Business

Market Segmentation and the Key to Sales Conversions

Posted  February 13, 2017  by  Ross Quintana

Listen to the 2 min Audio on market segmentation below: Some of you may already know about market segmentation, but you may not understand how it really impacts your conversions. Many people think market segmentation is either for the big businesses or that it is a good idea, but not really needed. I want to […]

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Growth vs Accomplishment thumnail
Business

Why Chasing Accomplishments Won’t Work for Success

Posted  February 6, 2017  by  Ross Quintana

                        I recently heard the news that Ringling Brothers Barnum and Bailey Circus was closing its doors after 146 years of business. I instantly looked past the headline to see the relevance. A giant leader in their industry finally fell over dead. Why? It […]

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How to Magnetize Your Twitter Account
Twitter

How to Magnetize Your Twitter Account

Posted  June 23, 2016  by  Ross Quintana

Hey everyone! So today I am writing about Growing your Twitter account! This post was inspired by the topic I was a guest on for #TwitterSmarter with the awesome Madalyn Sklar. Most people who know me know Twitter is one of my favorite platforms. The way you can build an audience of targeted people is really […]

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50 Caliber Bottle Opener
Branding

Brand Strategy Lessons with a .50 Caliber Bottle Opener

Posted  November 1, 2015  by  Ross Quintana

Hey everyone, today I’m going to share some powerful lessons brands can learn from work I am doing with Bullets2Bandages.org who sells .50 caliber bottle openers and custom gifts with a percentage of proceeds going to help a long list of military and veteran causes such as the Travis Manion Foundation and Marsoc Foundation to […]

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The Value of Finding Your Audience
Business

The Value of Finding Your Audience

Posted  August 12, 2015  by  Ross Quintana

As I think about marketing and social media and delve into what core problems cause so much challenge in a marketers world, I come to a glaring issue that trumps so many other things. I see people in a rat race looking for the latest and greatest tips to get ahead, achieve success, and pass […]

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Market Segmentation and the Key to Sales Conversions

Market Segmentation and the Key to Sales Conversions

Listen to the 2 min Audio on market segmentation below: Some of you may already know about market segmentation, but you may not understand how it really impacts your conversions. Many people think market segmentation is either ...
by Ross Quintana
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Growth vs Accomplishment thumnail

Why Chasing Accomplishments Won’t Work for Success

                        I recently heard the news that Ringling Brothers Barnum and Bailey Circus was closing its doors after 146 years of business. I instantly looked...
by Ross Quintana
0

 
 
How to Magnetize Your Twitter Account

How to Magnetize Your Twitter Account

Hey everyone! So today I am writing about Growing your Twitter account! This post was inspired by the topic I was a guest on for #TwitterSmarter with the awesome Madalyn Sklar. Most people who know me know Twitter is one of my...
by Ross Quintana
 

 

 
50 Caliber Bottle Opener

Brand Strategy Lessons with a .50 Caliber Bottle Opener

Hey everyone, today I’m going to share some powerful lessons brands can learn from work I am doing with Bullets2Bandages.org who sells .50 caliber bottle openers and custom gifts with a percentage of proceeds going to hel...
by Ross Quintana
 

 
 
The Value of Finding Your Audience

The Value of Finding Your Audience

As I think about marketing and social media and delve into what core problems cause so much challenge in a marketers world, I come to a glaring issue that trumps so many other things. I see people in a rat race looking for the ...
by Ross Quintana
 

 

 
5000 to 100000 Twitter Followers - What I Learned

From 5000 to 100000 Followers on Twitter – What I learned

Hello everyone! Well, the time has come…. and I am happy to be able to write this follow up post to my 0 to 5,000 Followers on Twitter post from about a year ago. I have seen tons of growth and am happy to write this pos...
by Ross Quintana
 

 
 
Stop Social Media Mugging People - Social Magnets

Stop Social Media Mugging People

Walking the streets of social media can be a dangerous proposition anymore. I know you feel safe sitting behind your keyboard, but I had to admit, I have been social media mugged many times on my way to work. Social media seems...
by Ross Quintana
 

 
 
Tsu Social Network

Tsu Social Network Buzz

Hello everyone, What do you get when you cross a social network like Facebook with an MLM like structure where users instead of the platform get paid ad revenue? You get the Tsu Social Network – a New Social Network for p...
by Ross Quintana
 

 

 
Samsung UNPACKED 2014 Episode 2

Samsung Unpacked 2014 Episode 2 Event

Samsung Unpacked 2014 Episode 2 Event   As many of you know I am a big fan of Samsung products. You may also know that I am not a big fan of the marketing strategy and events they have done in the past. I want Samsung to d...
by Ross Quintana
 

 
 
How to Ask for Social Media Favors

How to Ask for Social Media Favors

How to Ask for Social Media Favors Hello Everyone, If you have been around social media for a while there will no doubt come a time when someone asks you to do social media favors. I get requests like this all the time as do ma...
by Ross Quintana
 

 

 
Social Media Tactics - Social Magnets

Social Media Tactics of Marketers Across the Web

Hello Everyone, The internet is a roaring sea of information. A marketers paradise, or a mirage for many. The ability to market to target audiences and even mass market are ridiculous, but all this noise makes success a mirage ...
by Ross Quintana
 

 
 
The Sum of All Smarts

The Sum of All Smarts

Hello Everyone, Alas, I felt the need to write a post and here we are sitting together. I was recently reflecting on one of the core things that I feel separates me from many other people. I like to do things smartily. Yes I ca...
by Ross Quintana
 

 
 
How to Create Excellent Video without Smarts

How to Make Exceptional Videos Without Smarts

Hello Everyone, Video has been looming around the social media landscape for some time, yet only recently is it really coming into its own. Youtube has a huge hand in making video stay on top of mind, and recently sites like vi...
by Ross Quintana