In The Spotlight


Market Segmentation and the Key to Sales Conversions
Business

Market Segmentation and the Key to Sales Conversions

Posted  February 13, 2017  by  Ross Quintana

Listen to the 2 min Audio on market segmentation below: Some of you may already know about market segmentation, but you may not understand how it really impacts your conversions. Many people think market segmentation is either for the big businesses or that it is a good idea, but not really needed. I want to […]

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Growth vs Accomplishment thumnail
Business

Why Chasing Accomplishments Won’t Work for Success

Posted  February 6, 2017  by  Ross Quintana

                        I recently heard the news that Ringling Brothers Barnum and Bailey Circus was closing its doors after 146 years of business. I instantly looked past the headline to see the relevance. A giant leader in their industry finally fell over dead. Why? It […]

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How to Magnetize Your Twitter Account
Twitter

How to Magnetize Your Twitter Account

Posted  June 23, 2016  by  Ross Quintana

Hey everyone! So today I am writing about Growing your Twitter account!┬áThis post was inspired by the topic I was a guest on for #TwitterSmarter with the awesome Madalyn Sklar. Most people who know me know Twitter is one of my favorite platforms. The way you can build an audience of targeted people is really […]

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50 Caliber Bottle Opener
Branding

Brand Strategy Lessons with a .50 Caliber Bottle Opener

Posted  November 1, 2015  by  Ross Quintana

Hey everyone, today I’m going to share some powerful lessons brands can learn from work I am doing with Bullets2Bandages.org who sells .50 caliber bottle openers and custom gifts with a percentage of proceeds going to help a long list of military and veteran causes such as the Travis Manion Foundation and Marsoc Foundation to […]

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The Value of Finding Your Audience
Business

The Value of Finding Your Audience

Posted  August 12, 2015  by  Ross Quintana

As I think about marketing and social media and delve into what core problems cause so much challenge in a marketers world, I come to a glaring issue that trumps so many other things. I see people in a rat race looking for the latest and greatest tips to get ahead, achieve success, and pass […]

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Jure KLEPIC

Bio Summary Jure takes “poking” to a new level – With wit and a rational approach, there is no topic that he will not tackle when it comes to social media and the impact on our day to day lives. Jure’s c...
by Ross Quintana
 

 
 

Social Media Management for Beginners and Pros

Whether you are just getting started, or if you are a professional social media manager there seems to be a wide open ocean of information, tools, and strategies to choose from. It is easy to drown in choices. I have found that...
by Ross Quintana
 

 
 
Acting Like Facebook on Twitter

How To Not Act Like Facebook On Twitter

Oh Facebook, how do you annoy me, let me count the ways… Have you ever gone to your feed or wall and it is dominated by one person posting things you don’t really care about? In the real world we don’t call ev...
by Ross Quintana
 

 

 
Counter Positioning to win

Counter-Positioning to Win

Hello everyone, When it comes to positioning, this is one of the most powerful concepts to good strategy. It reminds me of the the ancient karate master who stands there smoking his pipe while 3 young guys try and fight him and...
by Ross Quintana
 

 
 
Walking the Social Media Tightrope

Walking the Social Media Tightrope – #infographic

Many people are walking the social media tightrope. Social media platforms essentially magnify communication. The problem is that what normally takes time, review, and thought now can be released without any of those. An off co...
by Ross Quintana
 

 

 
Video Marketing Infographic

4 Reasons You Need Video Marketing

With all the excitement and buzz about the hottest social media platform out there, many people miss a vital key to online success. For businesses who are trying to sell goods or services the internet can become the best employ...
by Ross Quintana
 

 
 
Saul Fleischman

Saul Fleischman

    Bio Summary Web Community Management (Since 2009) Founder: KdL Social Media Networking Group, networking via LinkedIn on tactics, tools, opportunities in social media Manager of two bloggers’ cross-sharing g...
by Ross Quintana
 

 
 
Google+

Google+ Leverage is the Name of the Game

It seems like the old Apple vs Microsoft that there are strong opinions of who is the greater. Much of this ends up being speculation because not only are the platforms starting at different times, but the platforms are changin...
by Ross Quintana
 

 

 

Is the Social Butterfly Digital or Real?

In the online world the social butterfly caries equal adoration. Everyone wants to have thousands or tens of thousands of followers. Shower me in your likes, +1 me into triple and quadruple digits. Let your praise and acceptanc...
by Ross Quintana
 

 
 

Frankenstein Marketing – How to Bring Your Brand to Life

Most businesses are working fervently in the laboratory to bring life to their marketing. Social media is the bolt of lightening that is bringing life to ordinary marketing 1.0. Big companies have seen how little companies with...
by Ross Quintana
 

 

 
#BoycottInstagram

Why People Still Want to #Boycottinstagram After Supposed Fix

  OK folks buckle up, we are about to look at what is going on with the whole Instagram Terms of Service (TOS) debacle. Earlier this week I wrote a post about why the hashtag #boycottinstagram was trending on Twitter. They...
by Ross Quintana
 

 
 
Small Bussiness Needs an Online Presence

10 Reasons Small Businesses Need an Online Presence

Follow the herd. Customers have migrated online and millions of small businesses continue to tell themselves either they don’t need a website or they can’t afford one. The fact is that they old walk by traffic model...
by Ross Quintana
 

 
 

Tweeting Fat in Skinny Jeans

Skinny jeans are a funny thing to me. People wear them to look skinny, but most people are so crammed into them they look like they may explode at any time. Twitter is the same way. We all know we have 140 characters, but some ...
by Ross Quintana