50 Caliber Bottle Opener

Brand Strategy Lessons with a .50 Caliber Bottle Opener

Hey everyone, today I’m going to share some powerful lessons brands can learn from work I am doing with Bullets2Bandages.org who sells .50 caliber bottle openers and custom gifts with a percentage of proceeds going to hel...
by Ross Quintana
 

 
 
Samsung UNPACKED 2014 Episode 2

Samsung Unpacked 2014 Episode 2 Event

Samsung Unpacked 2014 Episode 2 Event   As many of you know I am a big fan of Samsung products. You may also know that I am not a big fan of the marketing strategy and events they have done in the past. I want Samsung to d...
by Ross Quintana
 

 
 
How to Create Excellent Video without Smarts

How to Make Exceptional Videos Without Smarts

Hello Everyone, Video has been looming around the social media landscape for some time, yet only recently is it really coming into its own. Youtube has a huge hand in making video stay on top of mind, and recently sites like vi...
by Ross Quintana
 

 

 
Counter Positioning to win

Counter-Positioning to Win

Hello everyone, When it comes to positioning, this is one of the most powerful concepts to good strategy. It reminds me of the the ancient karate master who stands there smoking his pipe while 3 young guys try and fight him and...
by Ross Quintana
 

 
 
Small Voice in a Big World - Social Magnets

Small Voices in a Big World

The internet is big and it connects billions of people. This means the level of noise is immense. Our response to the noise of the world like a baby’s response to over-stimulation is to need quiet time. This is why market...
by Ross Quintana
 

 


 
 


 

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