March 5, 2012

Empire Avenue – Streets Paved with Influence

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Written by: Ross Quintana
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  • SumoMe

Empire Avenue – You may have heard about it, but do you really know what it is and the true value of it?

Before getting involved in Empire Avenue I heard positive and negatives about it. Some people were working hard at building their empire, while others thought it was a huge waste of time, so I dove in to find out.

Premise – Track, Reward, and Gamify online behavior. With the rise of social influence measurements like Klout, Peer Index, and Kred, it was only a matter of time before someone came with social influence measurement 2.0. Empire Avenue did a brilliant job of combining more intricate measurement of online influence and activity while creating an addictive gamification for online activity. In Empire Avenue each person or brand has a stock value that rises and falls according to their online activity and engagement. You can buy and sell shares of other people hoping that you bought low and the person will become more active and influential thus raising their value and the value of your investment. The game economy works on money called eaves and much like our stock market there are many ways to get rich and influential in Empire Avenue.

Mechanics – Activity, Reach, and Engagement all produce value that is quantified in eaves and stock prices. A person’s weekly activity for each platform they link is shown and the number of actions they take daily is highlighted. The system also gives them a score for each platform based on activities, their reach on the platform, and engagement of people through their activities. These all produce value for them and their stock holders by way of increased stock prices. Your data is available for you to see and for anyone else considering spending some of their eaves to invest in you.

Value – Metrics, Management, and Accountability. Some may not see the value of spending time buying and selling shares in other people, or being concerned about their stock price but they would be missing a subtle value of this system. Empire Avenue has some really great metrics. The fact that they measure your activity, not only daily but also over time, is of huge value. I don’t know of a system that really quantifies the level of your social media activity, consistency, and daily actions with up to the moment stats. The weekly, daily, and an overall score is perfect. As a management tool for all my platforms it is brilliant. I can see at a glance which platforms I am neglecting and use it as a tool to manage my overall social activity. Advisors in the system let you see even more detailed information in each platform. The final piece is accountability. Each account I have can affect my overall score so now I may go to Flickr and make sure I load some photos and keep my profiles current.

Empire Avenue is an excellent site for anyone who wants to grow their social presence and influence. There is a social aspect as well with communities and shout outs that lets you connect with people. The leaderboards let you see who is the most influential and you can see all their accounts and how active they are in each one. If you ever wanted to stalk someone and see what they are doing that works this is a great tool. I am working on a whole series of videos that will dig deeper into how to get started right, great strategies, and hidden secrets. Empire Avenue is a place where the streets are paved with influence. Opportunity to grow across all your platforms is available for anyone who wants to work their way up through the ranks. Come pack up your social networks and come to the promised land.

Give me your tired, and poor, huddled masses of profiles and social platforms, I lift my lamp by the golden door.

I invite you to check out Empire Avenue, and make sure and search for me (ROSSQUINTANA) when you enter and buy 200 shares of me and say hi on my wall so I can be the first to invest in you and help you get started right…. after all I have lit the way :]

About the Author

Ross Quintana
Founder of SocialMagnets, I am passionate about social media, influence, innovation, strategy, and marketing. I love to help people learn and understand the digital world. I stretch people's thinking and share my analysis of information, tools, and strategies in social media. Let's connect


by Ross Quintana

by Ross Quintana



  1. I’ve been on it – I started it for fun – it reminded me of playing Monopoly. But then I don’t have a lot of time to be on it. I would love know how it creates connections for you. Looking forward to your series on it. I do find Klout easier and love their rewards. Will Empire Avenue be coming out with rewards too?

    • Ross Quintana

      Lisa, I have to say it is one of the best social media tools I have found and there are many hidden uses. I will go into detail about them in my follow up posts on Empire Avenue. Thanks for commenting BTW.

  2. great post about Empire Ave. With all the new Social media 3rd pary services out there its hard to know whats crap and whats worth looking into. I’m definitely looking into Empire Ave tonight.

    • Ross Quintana

      True Adam there are so many new things popping up, only a few are worth the time you put into them. I love this one.

  3. I play Empire Avenue myself, and I think it’s interesting as a concept, but there’s another side of it that amounts to influence peddling and trading that gets a little disturbing.

    The first example I see ALL the time is in the chats at the bottom of the page where people trade share buys for Klout. Basically the idea is that I’ll invest some of my social capital in you if you go to this other side and lie about me saying I’m an expert in . People with a lot of Eaves can fabricate entire areas of expertise simply by bribing other people from EAve to K+ them.

    The second, and more sinister example I’ve seen is people creating missions and paying Eaves for real world reviews of their business. There are lots of cool or interesting missions where you’re just asked to go and check something out, but this particular mission is asking people to go write reviews for someone’s photography company. That strikes me as potentially dangerous because you’re no longer trading in reputation you’ve earned. You’re going to a place people trust and telling them that a business is trustworthy based on nothing more than (in most cases) a very thin connection between two people on a social network game and a desire to increase an arbitrarily assigned value on your profile.

    I wonder if the creators of EmpireAve are aware these are potential uses :)

    • Ross Quintana

      Hey Mike, thanks for your comment. I agree there are ways to use the system that can give people advantages that they may or may not deserve, but those people are already using the other tools to do the same. This is like SEO, everyone who optimizes their sites are trying to move up in rank, a person could argue that it isn’t fair as the content alone should determine if the site ranks, but it doesn’t work that way. All sites try and get their site to the top of Google and nobody says my site doesn’t deserve to be there.

      As far as trading Klout, if a person is influential on their topic and they trade this is just expanding their network. Just as a Realtor who refers a lender who will refer them in return. Neither interviews everyone before making the referral. This would allow only to top Realtor and the top Lender to refer each other. I understand people game the system but I am just saying that networking has always allowed people to move up beyond merits alone. In some lights that is just smart business. Thanks for your comments.

  4. I appreciate your insight into Empire Avenue, Ross. I’ve been hearing and reading so much about this, so I finally signed up. See ya over there :)

    • Ross Quintana

      Yes Jessica, buy me and you will show up in my feed and I will buy you back. I can also help you with some tips. I will be posting some more posts in this series so check back and subscribe to my feed.

    • Kim Reynolds

      Welcome Lisa! What is your ticker? Mine is (e)qrkim http//empireavenue/qrkim

  5. Hi Ross, I now understand what Empire Avenue is all about. Thanks for sharing this information in such an easy to understand fashion. The platform does sound a bit addictive so I’m not sure if I’ll check it out. Do you have a sense of how much time/week you’d need to spend to make it worthwhile?

    • Ross Quintana

      Shelley, to be really effective it does take some upkeep. I think the power of it and what it can do to your online influence is well worth it but you should check in at least 10-20 minutes a day to make it grow. You can do less and it will still be useful, but my strategy is to grow it until I can make enough daily increase to pay for daily missions. I will get into those and why those are so powerful in the future posts.

  6. Kenny Hopkins

    Ross, great article! I really enjoyed it. And I agreed with every point. I have been want to write a series of articles myself on Empire Avenue because I have learned many things from using it and have found some great new relationships with some of great folks! AND I just bought 205 shares in you :)

  7. Isabella Redondo

    This looks really cool I am going to have to check it out. Thanks for explaining it for us.

  8. Rose

    Awesome post, I had heard about Empire Avenue but didn’t really know what it was. Thanks for sharing Ross

  9. Herb

    Sounds great I am going to have to check it out.

  10. Kimberly Reynolds

    Love the graphic Ross. Really well thought out post and intelligent responses. Personally, I find that Empire Avenue is in my top 3 of social media tools. Just look at what it is doing for my campaign with project forgive. I’m so grateful to have this platform

  11. Sort of a strange and interesting little game. Still trying to learn how to play!

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