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February 8, 2012

The Facebook Instruction Manual

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Written by: Ross Quintana
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The Facebook Instruction Manual is your guide to everything Facebook.

Anyone who loves technology has come to a level of frustration with a product only to find out when they read the manual that their problem was easily avoided. Countless Technical support specialists have helped people figure out that “user error” is the cause of most problems. If you are like me you have had moments where you were complaining to a friend about a product and then they said, “Oh yeah you can do that, just do this.” I am like, I have had that phone for a year and I could have been doing that all along, grr. By not reading the manual (getting to know the product), we end up having a worse experience. Here is a quick Facebook Instruction Manual modeled after all product manuals:

Getting Started – Most manuals have a getting started or quick setup page right in the front. The reason is they know most people won’t read the instructions. People just want to get the product running without knowing how to use it, this is how many people signed up for Facebook. The Getting Started and Troubleshooting section are the most used because people start using a product and then run into problems. Getting past the getting started page is half of the solution and since you are reading this you are already smarter than most people using Facebook. Let’s turn to the the first important page…

Learn the Buttons – In most manuals there is a page that shows all of the buttons and what they do. Take time to go through Facebook and press every button and see what it does. It only takes about 15 minutes but getting familiar with what everything does and where the resources and settings are will build a strong foundation. Many people use Facebook for business or networking and they don’t even know what all the buttons do. Learn the buttons. This does two things: It lets you feel comfortable with Facebook and you are sure to find some options you didn’t know you had. You will also find areas that let you set up and organize your experience. This way you can make goals for yourself like organizing your friends into lists so you can communicate with only certain people when you want to post something but don’t want to annoy some of your friends with your business posts. Keeping your posts relevant to only certain people is a must. The default is your posts go to everyone, and if you are using this for business you will annoy your followers if you don’t build lists. You use the tool so commit to pressing every button.

Plug it in – Most manuals go over the basics and then tell you to plug it in. Knowing the buttons before plugging in will help you get more out of Facebook. Once you know what Facebook can do, plug it into your other social networks. Add a link to your profile and start to integrate it into your overall strategy. People interact more on Facebook than many other platforms. Use other sites that let you meet or target your audience to drive them back to your Facebook account where you can further develop your relationships. Learn what Facebook does well and what the other networks do well and then you can know why you want people to connect with you on Facebook vs. Twitter or other networks. Plug it in to your overall online strategy so your Facebook account has a purpose.

Chapter by Chapter – In any product manual they divide things by chapter. If people got past the Getting started, learned the buttons, and plugged it in, this is where you start to really learn what the product can do. Every section of a manual goes into detail showing you what each thing can do and how it can be used. With Facebook get specific. If you want to build your business, take one thing and research it (Like Buttons, Effect of Comments, Business Pages, Lists, Groups, Subscriptions). Go read 2 articles on each section, a gaurantee someone has found a way to use each component of Facebook in a way you never thought of. Do this with each area you will be a Facebook expert in no time.

What can we learn from our Facebook Instruction Manual? I know you might have thought I was going to give you a bunch of technical data about Facebook, but this post delivered you something much more important, it outlined the structure of how you can learn every aspect of Facebook. Isn’t that what a good manual does? Don’t treat this manual like all of the other manuals and not use it. Take the time to do these things and you will have a much richer experience with Facebook. Then whe you friends or clients are complaining about something they can’t do on Facebook, you can say, “Oh yeah you can actually do that, you just go like this.”

I will be doing how to videos and posts for each social network and also posting by platform so you can get the chapter by chapter strategies for each part of Facebook and other platforms. Stay tuned and subscribe to our new blog and share it with others. Thanks

Please subscribe below next to the comment box and share this post if you found it valuable by giving it some love on the left sharebar.

Add to the conversation with a comment I want to know what you think. Thanks

Ross




About the Author

Ross Quintana
Founder of SocialMagnets, I am passionate about social media, influence, innovation, strategy, and marketing. I love to help people learn and understand the digital world. I stretch people's thinking and share my analysis of information, tools, and strategies in social media. Let's connect




 
 

  • Liz

    Very useful information!

    • Ross Quintana

      Thanks Liz, I realized that I would use a site for a long time and not really know everything about it. I was limiting my own experience by not taking the time to get to know everything it could do.

  • Desiree

    Thanks so much for this post. It is something I need to do. You really made it simple to understand and sometimes i think people don’t do this stuff because it seems to complicated. Good post.

    • Ross Quintana

      Yes for most it is as simple as having someone show them how things work. I try and help people get more out of what they are already using.

  • Ladonna

    Quality article, cool web page layout, carry on the great work

    • Ross Quintana

      Thanks Ladonna, I try and share quality content.

  • http://bestmassgainer.net/how-to-put-on-muscle-lose-weight-easily-bulk-up Drusilla

    That is an issue I need to do more research into, i appreciate you for the publish.

    • Ross Quintana

      Most people don’t take advantage of everything Facebook can do. beyond the interface are strategies to make Facebook work for you.

  • http://socialpositive.wordpress.com/ Nicolas Liu

    I like your style – always break down into steps. A great guide before anyone pick up a manual.

    • Ross Quintana

      Thanks Nicolas, I try and use an easy to use format so people can digest the information and actually put it to use. Thanks for your comments please subscribe.

  • sommerjacken

    I’m still learning from you, while I’m trying to reach my goals. I certainly love reading all that is posted on your blog.Keep the stories coming. I loved it!

  • Geralyn Pouch

    I think this is one of the so much important information for me. And i’m satisfied studying your article. However wanna statement on some common things, The website style is ideal, the articles is actually excellent :D. Good activity, cheers.

  • Josef

    Hiya, I’m really glad I’ve found this information. Nowadays bloggers publish only about gossips and internet and this is actually frustrating. A good site with exciting content, this is what I need. Thank you for keeping this website, I will be visiting it.

  • Lorenza

    Great post, I am going to take the time to go learn the buttons now. Thanks Ross

  • Robt

    Impressive contribution, I seriously enjoy fresh news by you.

  • http://twitter.com/r279z Gregory Callaway, Sr

    I am following you and using your twitter tutorials. They are great for a novice like me.
    r279z@yahoo.com