In The Spotlight


Are You Ready for the Customer Experience Revolution - Social Magnets
Customer Experience

Are You Ready for the Customer Experience Revolution?

Posted  April 20, 2017  by  Ross Quintana

We have all heard the word revolution before, but is it hyperbole to say there is going to be a customer experience revolution? I don’t think so. If you zoom out and take a look at all the power conversations in business right now (digital transformation, business agility, CX, mobile, big data, and personalization), you […]

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Extracting the Business Value from Social Media - Social Magnets
Social Media

Extracting the Business Value from Social Media

Posted  March 21, 2017  by  Ross Quintana

Social media communicates, structures, streamlines, and automates your business in a way no other tool has ever done. Businesses may have looked at social media in the past as a fad or consumer network with little business value. Many of the early adopters tried to use it as just a broadcast network but since their […]

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The Power of Relationships in Business and Life - Social Magnets
Business

The Power of Relationships in Business and Life

Posted  March 8, 2017  by  Ross Quintana

Check out the 2 min audio: Connections are made with every person, thing, and piece of information we come in contact with. We are together on this planet, and more and more that reality is being assisted by technology. I swim in the sea of digital and social media and I observe many people all […]

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Building Your Business with Influencer Marketing
Influencer Marketing

Building Your Business with Influencer Marketing

Posted  February 21, 2017  by  Ross Quintana

Influencer marketing can work for your business no matter what the size. We have all heard about influencer marketing and every day there are more examples and case studies, but can it really work for you and your brand? The answer is yes, and you don’t have to be a large brand either. See influencer […]

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Market Segmentation and the Key to Sales Conversions
Sales

Market Segmentation and the Key to Sales Conversions

Posted  February 13, 2017  by  Ross Quintana

Listen to the 2 min Audio on market segmentation below: Some of you may already know about market segmentation, but you may not understand how it really impacts your conversions. Many people think market segmentation is either for the big businesses or that it is a good idea, but not really needed. I want to […]

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How to Ask for Social Media Favors

How to Ask for Social Media Favors

How to Ask for Social Media Favors Hello Everyone, If you have been around social media for a while there will no doubt come a time when someone asks you to do social media favors. I get requests like this all the time as do ma...
by Ross Quintana
 

 
 
Social Media Tactics - Social Magnets

Social Media Tactics of Marketers Across the Web

Hello Everyone, The internet is a roaring sea of information. A marketers paradise, or a mirage for many. The ability to market to target audiences and even mass market are ridiculous, but all this noise makes success a mirage ...
by Ross Quintana
 

 
 
The Sum of All Smarts

The Sum of All Smarts

Hello Everyone, Alas, I felt the need to write a post and here we are sitting together. I was recently reflecting on one of the core things that I feel separates me from many other people. I like to do things smartily. Yes I ca...
by Ross Quintana
 

 

 
How to Create Excellent Video without Smarts

How to Make Exceptional Videos Without Smarts

Hello Everyone, Video has been looming around the social media landscape for some time, yet only recently is it really coming into its own. Youtube has a huge hand in making video stay on top of mind, and recently sites like vi...
by Ross Quintana
 

 
 
Counter Positioning to win

Counter-Positioning to Win

Hello everyone, When it comes to positioning, this is one of the most powerful concepts to good strategy. It reminds me of the the ancient karate master who stands there smoking his pipe while 3 young guys try and fight him and...
by Ross Quintana
 

 

 
3 Tips for More Social Engagement on Twitter

3 Tips for More Social Engagement on Twitter

Hello Everyone! OK so I had to actually take a break from my work to write this post because I work with social media every day. I see the good bad and ugly on Twitter. With over 50k followers my feeds, are like a stock ticker....
by Ross Quintana
 

 
 
Staying in Front of Your Customers

Staying in Front of Your Customers

Hello Everyone, OK I’ll admit I have not written a new post for a little while. Having tons of projects, a move, and all my clients takes you away like a groundswell, which by the way is a great book :] Shout out to Charl...
by Ross Quintana
 

 
 
Popups sent to hell

Why Your Pop-up Ads Will Burn in Hell

OK, it’s true, I’m going to go holy roller on you. It is time to send your pop-up, pop-under, and panel advertising to H – E Double Hockey Sticks! Let me start this post with a simple event today. I was on Fac...
by Ross Quintana
 

 

 
Small Voice in a Big World - Social Magnets

Small Voices in a Big World

The internet is big and it connects billions of people. This means the level of noise is immense. Our response to the noise of the world like a baby’s response to over-stimulation is to need quiet time. This is why market...
by Ross Quintana
 

 
 
Samsung UnPacked 2 - Social Magnets

Samsung UnPacked Event and What they are Missing

Well, Samsung held their UnPacked 2 Event at IFA 2013 in Berlin. I wrote a post last year about The Good, Bad , and Ugly of their last event where I analyzed the event, products, and their target market. Well, this is the 2nd S...
by Ross Quintana
 

 

 
The Secrets of Social Gratitude - Social Magnets

The Secret of Smart Social Gratitude

I was reading a post by Mark Schaefer this morning called, Why I stopped thanking people on the social web. It was an interesting article on the issue of Tweeting thank you’s to people who share your content. There is an ...
by Ross Quintana
 

 
 
Social Collaboration - The Next Level

Social Collaboration – Mixbit and The Next Level

The world of social media is constantly changing and evolving. Where is it heading and what is next? Today I saw Mixbit trending on Twitter so I checked it out. The original co-founders of Youtube Steve Chen and Chad Hurley ha...
by Ross Quintana
 

 
 

Collect it All – Social Media and Online Privacy

In a recent article about the NSA and the Snowden Leak about Prism the NSA’s information collection program, the Guardian boils down the heart of the story. “Collect it All” This was a brilliant piece by them ...
by Ross Quintana
 

 




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