In The Spotlight


How Retail Can Survive and Thrive Through Digital Disruption
Future of Business

How Retail Can Survive and Thrive Through Digital Disruption

Posted  September 14, 2017  by  Ross Quintana

Well, retailageddon is upon us, and there is no denying that digital and ecommerce are disrupting retail. As if the latest Walmart moving into a community wasn’t enough to send fears into the hearts of small business owners trying to keep the lights on. 2017 has seen 9 major retailers filing for bankruptcy, 1000’s of […]

Full Story »

5 Reasons Why Digital Born Business Will Dominate the Future Blog
Future of Business

5 Reasons Why Digital Born Businesses Will Dominate the Future

Posted  August 29, 2017  by  Ross Quintana

The future of business is coming at us fast. Who will survive? Who will thrive? These are questions that businesses must be contemplating. A business that isn’t concerned about their survival is soon to be extinct. Don’t think for a minute that Kodak or Blockbuster are rare accidents on the side of the road to […]

Full Story »

3 Reasons Personalization is the Undeniable Future of Business - Social Magnets
Branding

3 Reasons Extreme Personalization is the Undeniable Future of Business

Posted  July 26, 2017  by  Ross Quintana

The way you think of marketing and personalization is about to go through some dramatic change. The decades of mass broadcast marketing that seemed impersonal and annoyed you was in fact impersonal. We are entering a new age thanks to technologies like artificial intelligence and deep learning that will enable not just personalization, but extreme […]

Full Story »

Are You Ready for the Customer Experience Revolution - Social Magnets
Customer Experience

Are You Ready for the Customer Experience Revolution?

Posted  April 20, 2017  by  Ross Quintana

We have all heard the word revolution before, but is it hyperbole to say there is going to be a customer experience revolution? I don’t think so. If you zoom out and take a look at all the power conversations in business right now (digital transformation, business agility, CX, mobile, big data, and personalization), you […]

Full Story »

Extracting the Business Value from Social Media - Social Magnets
Social Media

Extracting the Business Value from Social Media

Posted  March 21, 2017  by  Ross Quintana

Social media communicates, structures, streamlines, and automates your business in a way no other tool has ever done. Businesses may have looked at social media in the past as a fad or consumer network with little business value. Many of the early adopters tried to use it as just a broadcast network but since their […]

Full Story »

 
 
 

 
The Secrets of Social Gratitude - Social Magnets

The Secret of Smart Social Gratitude

I was reading a post by Mark Schaefer this morning called, Why I stopped thanking people on the social web. It was an interesting article on the issue of Tweeting thank you’s to people who share your content. There is an ...
by Ross Quintana
 

 
 
Social Collaboration - The Next Level

Social Collaboration – Mixbit and The Next Level

The world of social media is constantly changing and evolving. Where is it heading and what is next? Today I saw Mixbit trending on Twitter so I checked it out. The original co-founders of Youtube Steve Chen and Chad Hurley ha...
by Ross Quintana
 

 
 

Collect it All – Social Media and Online Privacy

In a recent article about the NSA and the Snowden Leak about Prism the NSA’s information collection program, the Guardian boils down the heart of the story. “Collect it All” This was a brilliant piece by them ...
by Ross Quintana
 

 

 
Are You Offering Micro Services

Are You Offering Micro Services?

Sometimes smaller is better. You know, if you look at the world holistically you may notice a trend. The trend is micro. Let’s look at some of the micro trends happening in the recent past. Texting – Micro Communica...
by Ross Quintana
 

 
 
social-media-statistics - Social Magnets

Social Media in Our Lives #Infographic

Social media is in our lives, from the way we shop, communicate, decide, and live. This infographic does a great job at breaking down the relevance of social media in mobile use, business, personal life, and communication. I ha...
by Ross Quintana
 

 

 
The O-ring that Blows Up Your Business

The O-ring that Blows Up Your Business

The day is January 28th 1986. The space shuttle Challenger lifted off and after a very short time exploded and disintegrated into pieces before the eyes of millions watching. This was a tragic event that happened because a fail...
by Ross Quintana
 

 
 
Batching - Social Magnets

Batching and The Art of Getting More Done

We are constantly bombarded with tasks, deadlines, and distractions. Everyone wants to get more done in less time. The rise of things like Lifehacks are a result of the need to handle an increasing workload in a world of limite...
by Ross Quintana
 

 
 
How to Get Fired From a Job You Don't Want

How to Get Fired From a Job You Don’t Want

If you haven’t come across a job you WANT to get fired from… you will. Anyone who works with clients will come across a client that stresses you out, wastes your time, and you likely make no money off of. When I sol...
by Ross Quintana
 

 

 
Is Your Marketing Timeless?

Is Your Marketing Timeless?

To answer the question, “Is Your Makreting Timeless? No it isn’t. I’m going to share with you 4 Key understandings to make your message stick.¬†Marketing doesn’t operate outside of time because people...
by Ross Quintana
 

 
 
Why First Experiences Turn Into Last Experiences in Business

Why First Experiences Turn Into Last Experiences in Business

They say you only get one chance to make a first impression, what they don’t tell you is that in business your first impression may be your last. Understanding how the brain works and what that has to do with your busines...
by Ross Quintana
 

 

 
The Value of Audience in a Distracted World

The Value of Audience in a Distracted World

In this world, there is a digital squirrel every nanosecond to distract you. Getting and keeping people’s attention is getting harder and harder to do. One thing we can learn from TV is how and why to create an audience. ...
by Ross Quintana
 

 
 
3 Reasons Scheduling Posts is Good Business

3 Reasons Why Scheduling Posts is Good Business

You’ve seen it, you’ve heard about it, so why aren’t you doing it? I’m talking about scheduling posts for your social media accounts. It seems some people are on the fence about scheduling. Maybe they fe...
by Ross Quintana
 

 
 
Acting Like Facebook on Twitter

How To Not Act Like Facebook On Twitter

Oh Facebook, how do you annoy me, let me count the ways… Have you ever gone to your feed or wall and it is dominated by one person posting things you don’t really care about? In the real world we don’t call ev...
by Ross Quintana
 

 




Thank you for subscribing.

Something went wrong.

Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Send this to a friend