Posts Tagged ‘Strategy’
 

 
Market Segmentation and the Key to Sales Conversions

Market Segmentation and the Key to Sales Conversions

Listen to the 2 min Audio on market segmentation below: Some of you may already know about market segmentation, but you may not understand how it really impacts your conversions. Many people think market segmentation is either ...
by Ross Quintana
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50 Caliber Bottle Opener

Brand Strategy Lessons with a .50 Caliber Bottle Opener

Hey everyone, today I’m going to share some powerful lessons brands can learn from work I am doing with Bullets2Bandages.org who sells .50 caliber bottle openers and custom gifts with a percentage of proceeds going to hel...
by Ross Quintana
 

 
 
The Value of Finding Your Audience

The Value of Finding Your Audience

As I think about marketing and social media and delve into what core problems cause so much challenge in a marketers world, I come to a glaring issue that trumps so many other things. I see people in a rat race looking for the ...
by Ross Quintana
 

 

 
Counter Positioning to win

Counter-Positioning to Win

Hello everyone, When it comes to positioning, this is one of the most powerful concepts to good strategy. It reminds me of the the ancient karate master who stands there smoking his pipe while 3 young guys try and fight him and...
by Ross Quintana
 

 
 
3 Tips for More Social Engagement on Twitter

3 Tips for More Social Engagement on Twitter

Hello Everyone! OK so I had to actually take a break from my work to write this post because I work with social media every day. I see the good bad and ugly on Twitter. With over 50k followers my feeds, are like a stock ticker....
by Ross Quintana