Websites are like people, there are millions of them and they range from beautiful to ugly. The fact is that I visit tons of websites looking for good content to share and people to meet. Sometimes it makes me sad that there are so many people trying to to grow their business and they may not understand that their design is killing them. Just like when you meet people for the first time, you quickly know if they are attractive or not. You make assumptions and hard wired memories of people and assess value and a ton of other metrics subconsciously in just moments of meeting them. The same holds true for websites. The problem is for many people they just don’t understand design and don’t know what is and is not working for them. I love this infographic as it sheds some light on good basic structures and purposes of a website. Here are a few key points to remember:
1 – Know your purpose – Most people think they know their purpose but don’t ask their website if the average person visiting it can figure out their purpose as well. I don’t know how many times I have been to a site with no identity or no purpose. If your user has to guess, they won’t. If you are selling something make it obvious. If you are trying to be an expert, make it obvious. If I can’t tell you what your site is about precisely after 3 seconds you failed. Once you understand what you want your site to do, then you can design the elements around it in the right way.
2 – Know what your user wants and expects – Many people get past number one and don’t at all think about what their users want. Maybe your users want relevant timely information on electronics and you want them to buy your ebook about dating. Not everything on your site needs to be about getting something from your users. You need to have parts that give as well, and those can be placed in a way that is not detracting from you getting what you want. Give a little to get a little but do it smart and know where and why each page element is at.
3 – Flash test – Google a category that your business fits into. Click on the link and do the “3 second rule” on the top ten pages. Write down what comes to mind about each site and then test your own site using only what you see in the 3 seconds. Then, from memory, rate them as far as both how you liked them and how they made you feel. Rating other sites will help you understand your own site and give you more of a discerning eye when it comes to your site. Then write down 5 things you don’t like about your site and start changing them. Feel free to integrate the best things you liked about the other sites you visited. Learn to be a design connoisseur. It will help you with your own site.
Need help understanding your site, or want to get a fresh set of eyes on your site. Call us 509-362-1966 for $100 we will do a site review for you or a client and give you some insight from a trained eye as well as a new user of your site. Fixing these issues can open the floodgate of new business. If you liked this article please comment below and share it. Thanks