March 22, 2013

The Anatomy of a Good Homepage #Infographic

More articles by »
Written by: Ross Quintana
Tags: , , , ,


Websites are like people, there are millions of them and they range from beautiful to ugly. The fact is that I visit tons of websites looking for good content to share and people to meet. Sometimes it makes me sad that there are so many people trying to to grow their business and they may not understand that their design is killing them. Just like when you meet people for the first time, you quickly know if they are attractive or not. You make assumptions and hard wired memories of people and assess value and a ton of other metrics subconsciously in just moments of meeting them. The same holds true for websites. The problem is for many people they just don’t understand design and don’t know what is and is not working for them. I love this infographic as it sheds some light on good basic structures and purposes of a website. Here are a few key points to remember:

1 – Know your purpose – Most people think they know their purpose but don’t ask their website if the average person visiting it can figure out their purpose as well. I don’t know how many times I have been to a site with no identity or no purpose. If your user has to guess, they won’t. If you are selling something make it obvious. If you are trying to be an expert, make it obvious. If I can’t tell you what your site is about precisely after 3 seconds you failed. Once you understand what you want your site to do, then you can design the elements around it in the right way.

2 – Know what your user wants and expects – Many people get past number one and don’t at all think about what their users want. Maybe your users want relevant timely information on electronics and you want them to buy your ebook about dating. Not everything on your site needs to be about getting something from your users. You need to have parts that give as well, and those can be placed in a way that is not detracting from you getting what you want. Give a little to get a little but do it smart and know where and why each page element is at.

3 – Flash test – Google a category that your business fits into. Click on the link and do the “3 second rule” on the top ten pages. Write down what comes to mind about each site and then test your own site using only what you see in the 3 seconds. Then, from memory, rate them as far as both how you liked them and how they made you feel. Rating other sites will help you understand your own site and give you more of a discerning eye when it comes to your site. Then write down 5 things you don’t like about your site and start changing them. Feel free to integrate the best things you liked about the other sites you visited. Learn to be a design connoisseur. It will help you with your own site.

Need help understanding your site, or want to get a fresh set of eyes on your site. Call us 509-362-1966 for $100 we will do a site review for you or a client and give you some insight from a trained eye as well as a new user of your site. Fixing these issues can open the floodgate of new business. If you liked this article please comment below and share it. Thanks

About the Author

Ross Quintana
Founder of SocialMagnets, I am passionate about social media, influence, innovation, strategy, and marketing. I love to help people learn and understand the digital world. I stretch people's thinking and share my analysis of information, tools, and strategies in social media. Let's connect


Extracting the Business Value from Social Media - Social Magnets

Extracting the Business Value from Social Media

34shares 13 4 6 2 4 2 1 2 0 Social media communicates, structures, streamlines, and automates your business in a way no other tool has ever done. Businesses may have looked at social media in the past as a fad or consumer netwo...
by Ross Quintana

The Power of Relationships in Business and Life - Social Magnets

The Power of Relationships in Business and Life

70shares 18 2 2 2 36 2 1 6 1 Check out the 2 min audio: Connections are made with every person, thing, and piece of information we come in contact with. We are together on this planet, and more and more that reality is being as...
by Ross Quintana

Building Your Business with Influencer Marketing

Building Your Business with Influencer Marketing

27shares 18 1 5 0 1 0 1 1 0 Influencer marketing can work for your business no matter what the size. We have all heard about influencer marketing and every day there are more examples and case studies, but can it really work fo...
by Ross Quintana


Market Segmentation and the Key to Sales Conversions

Market Segmentation and the Key to Sales Conversions

17shares 10 0 0 0 4 0 0 3 0 Listen to the 2 min Audio on market segmentation below: Some of you may already know about market segmentation, but you may not understand how it really impacts your conversions. Many people think ma...
by Ross Quintana

50 Caliber Bottle Opener

Brand Strategy Lessons with a .50 Caliber Bottle Opener

37shares 24 0 1 3 7 1 1 0 0 Hey everyone, today I’m going to share some powerful lessons brands can learn from work I am doing with Bullets2Bandages.org who sells .50 caliber bottle openers and custom gifts with a percent...
by Ross Quintana


Send this to a friend