Uncategorized

December 7, 2012
 

The Life Cycle of SEO

More articles by »
Written by: Ross Quintana
Tags: , ,

Lifecycle of SEO

The Life Cycle of SEO

SEO or search engine optimization has had quite a ride over its relatively short history. SEO like many things in life has a life cycle. Search engines have had a symbiotic relationship with the people trying to rank well in them since the beginning. Though Google may see the people trying to rank better as parasites trying to game the system, the fact is that they have been the host body for Google and other search engines to develop their algorithms.

As people try and rank better, Google changes to try and ignore the people who are most interested in their search engine. It shifts and shakes but the people who want to rank better eventually figure out what it is that Google wants. The catch 22 of the situation is that Google wants to find the naturally great content and sites that aren’t trying to get ranked well. That may be a bit unrealistic as the value of being ranked well by nature would cause people to want to cater to the algorithms. Should Google punish the people who are essentially their internal customers? I don’t think so.

Google has two customers, the people searching for information and the people who have information to be found. For the most part Google makes their money off of the people trying to be found. Yet it is these same people that it essentially punishes every time they shake things up with their new algorithms. Google is like a woman that enjoys playing hard to get. They can afford to do that for now while search and their competition are in the state they are now, but like everything on the web, that is likely to change.

SEO has gone from starting in ignorance where people didn’t realize they could alter their ranking by doing things differently, to people trying to game the system. Like some great martial arts battle where Google is the master fighting their fast learning students SEO has evolved. At first people simply figured out that more content helped them rank higher, then they realized that tags and keywords mattered. From there they learned about inbound links, and then they found ways to automate it and game the systems on all levels.

So what was Google’s response…. They released some smarter algorithms to target indicators that might prove a site is faking quality. Google is essentially a blind old master who is not as skilled as the average human being. We can after all go to a website and in a few moments rank the quality of the website. Google only crunches text and compares it to formulas. For this reason they will never be able to know what is quality and what has the elements of quality. They are simply a program like the sentinels from the movie the Matrix. So where does this leave us? Well currently the life cycle of SEO is back to quality content and social shares. They have figured out that social indicators can essentially give them human eyes into what is quality and what is not. The machines have employed humans.

It is quite simple to succeed in SEO, write quality content because humans like it, those humans will tell the machines through social sharing that, to go biblical on you, “It is good”. From there you will look good to Google and they will rank you higher. Like the human life cycle from infant to elderly, SEO has gone from authority and content to links and keywords, and has finally come back to authority and content. The smart strategy is to return to the basics and don’t get caught up in tactics that can come and go. Below is a short interview I did with Adam Chronister (@AcceleratedFL) from Accelerated Freelance on the future of SEO. Enjoy.

Hire Us

If you would like some help growing your business presence online or SEO, give us a call. We can help you get results with strategy and implementation and we will work within your budget. Email us or Call 509-362-1966 

Social Magnets - Marketing, Social Media, Business Consulting



About the Author

Ross Quintana
Founder of SocialMagnets, I am passionate about social media, influence, innovation, strategy, and marketing. I love to help people learn and understand the digital world. I stretch people's thinking and share my analysis of information, tools, and strategies in social media. Let's connect



 
 

 
Extracting the Business Value from Social Media - Social Magnets

Extracting the Business Value from Social Media

32shares 12 3 6 2 4 0 2 2 1 Social media communicates, structures, streamlines, and automates your business in a way no other tool has ever done. Businesses may have looked at social media in the past as a fad or consumer netwo...
by Ross Quintana
 

 
 
The Power of Relationships in Business and Life - Social Magnets

The Power of Relationships in Business and Life

65shares 17 1 2 2 35 1 4 2 1 Check out the 2 min audio: Connections are made with every person, thing, and piece of information we come in contact with. We are together on this planet, and more and more that reality is being as...
by Ross Quintana
 

 
 
Building Your Business with Influencer Marketing

Building Your Business with Influencer Marketing

26shares 17 1 5 0 1 0 1 0 1 Influencer marketing can work for your business no matter what the size. We have all heard about influencer marketing and every day there are more examples and case studies, but can it really work fo...
by Ross Quintana
 

 

 
Market Segmentation and the Key to Sales Conversions

Market Segmentation and the Key to Sales Conversions

17shares 10 0 0 0 4 0 3 0 0 Listen to the 2 min Audio on market segmentation below: Some of you may already know about market segmentation, but you may not understand how it really impacts your conversions. Many people think ma...
by Ross Quintana
 

 
 
50 Caliber Bottle Opener

Brand Strategy Lessons with a .50 Caliber Bottle Opener

37shares 24 0 1 3 7 0 0 1 1 Hey everyone, today I’m going to share some powerful lessons brands can learn from work I am doing with Bullets2Bandages.org who sells .50 caliber bottle openers and custom gifts with a percent...
by Ross Quintana
 

 




Thank you for subscribing.

Something went wrong.

Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Send this to a friend