February 7, 2012

What is the Value of a Facebook Fan? [Infographic]

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Written by: Ross Quintana
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  • SumoMe


Facebook Fans have been one of the benchmarks for Facebook marketers for some time, but what it the real value of a Facebook fan? Many people get filtered out of being successful because they can’t even get to the point where they can get enough fans. Once you get to the top of that hill you will realize that on the other side it matters more what you can do with that fan and what they can do for you. Much like the Myspace problem, they had millions of users but couldn’t make money. You need to have a clear goal for your business or brand so that you don’t end up collecting fans and then having to ask yourself, what is the value of my fans?

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Infographic from: Brand Talking Design: Renaud Ramaud


About the Author

Ross Quintana
Founder of SocialMagnets, I am passionate about social media, influence, innovation, strategy, and marketing. I love to help people learn and understand the digital world. I stretch people's thinking and share my analysis of information, tools, and strategies in social media. Let's connect


by Ross Quintana

by Ross Quintana

by Ross Quintana


by Ross Quintana