July 29, 2013

Are You Offering Micro Services?

More articles by »
Written by: Ross Quintana
Tags: , , ,

Are You Offering Micro Services

Sometimes smaller is better. You know, if you look at the world holistically you may notice a trend. The trend is micro. Let’s look at some of the micro trends happening in the recent past.

Texting – Micro Communication

Twitter – Micro Blogging

Vine – Micro Video

Instagram/Pinterest – Micro Photo Sharing

Kiva – Micro Finance

Intel – Micro Processors

Smart Phones/Tablets – Micro Computers

Niche Marketing – Micro Markets

Hyper Local – Micro Geographic

Nano Technolgy – Micro Technology

Blogging – Micro News

The world is getting more complex and information is expanding, at the same time things are getting smaller and more segmented. The huge contrast is growth and reduction is creating some interesting innovation. One thing that has developed from this is the concept of micro services. A company called Fiverr is a great example of micro services. Smaller services are offered on Fiverr  for five bucks, much like a dollar store sells everything for a dollar. The reason this works is people like the ability to know they can go shopping and afford anything for sale. In a normal store you may come across something you can’t afford, but dollar stores have removed that stress ensuring that what you see you can buy. Micro services have the same impact on potential customers.

It is interesting to see what you can get for five dollars. Turns out there are many small things that are small services that are worth more than the five dollars you pay for them. A great example is a comment on your post. It isn’t a big thing, but for people sharing content getting that first comment is hard to do. We have all had posts that have 20 likes or 100 shares and no comments. You hope someone comments so that others will also comment instead of reading and leaving. Writers like feedback and conversation over their content and comments attract other comments. Would you pay $5 to get a first comment on demand to encourage others to comment as well. Many people would, this is why we offer this as one of our micro services.

Micro Services are great to gain clients. Though your regular services may be more expensive, micro services give people a chance to try you out before committing to a larger spend. You can break down your larger services like business consulting at $100-200/hr into a 15 minute consultation for $5-10. This lowers the barrier of resistance and gets you talking with a potential client. Now some may think it is a waste of time to do something for $5 that may interrupt your schedule. The fact is I consider it a cost of advertising. It isn’t meant to generate large amounts of income, though some find ways to do this. It is meant to create opportunities. I know I have picked up clients for larger projects and even equity stakes in projects from people who bought a micro service from me on Fiverr.

Micro services are just another way to offer services, make connections, and grow your business. Like all the other trends we pointed out, it is a great example of reduction for expansion. We are experimenting with micro services and so far the results have been good. Look at your business and figure out which micro services you might be able to offer. Until next time we”ll keep helping you attract more people and grow your business.

Want help Magnetizing your business? Contact Us  and lets see how we can help you grow your business or project.

About the Author

Ross Quintana
Founder of SocialMagnets, I am passionate about social media, influence, innovation, strategy, and marketing. I love to help people learn and understand the digital world. I stretch people's thinking and share my analysis of information, tools, and strategies in social media. Let's connect


Mastering Real-time Content Curation with Twitter

Mastering Real-time Content Curation with Twitter

39shares 22 6 0 0 4 1 1 5 0 When I first was a guest on the #TwitterSmarter chat in 2016 I talked about How to Magnetize Your Twitter Account. Me and Madalyn Sklar had a fantastic time digging into this topic. She invited me ba...
by Ross Quintana

The Value of Finding Your Audience

The Value of Finding Your Audience

82shares 36 0 14 0 30 0 2 0 0 As I think about marketing and social media and delve into what core problems cause so much challenge in a marketers world, I come to a glaring issue that trumps so many other things. I see people ...
by Ross Quintana

5000 to 100000 Twitter Followers - What I Learned

From 5000 to 100000 Followers on Twitter – What I learned

14shares 1 1 3 5 4 0 0 0 0 Hello everyone! Well, the time has come…. and I am happy to be able to write this follow up post to my 0 to 5,000 Followers on Twitter post from about a year ago. I have seen tons of growth and...
by Ross Quintana


Stop Social Media Mugging People - Social Magnets

Stop Social Media Mugging People

40shares 15 0 12 1 12 0 0 0 0 Walking the streets of social media can be a dangerous proposition anymore. I know you feel safe sitting behind your keyboard, but I had to admit, I have been social media mugged many times on my w...
by Ross Quintana

Tsu Social Network

Tsu Social Network Buzz

30shares 11 0 7 3 9 0 0 0 0 Hello everyone, What do you get when you cross a social network like Facebook with an MLM like structure where users instead of the platform get paid ad revenue? You get the Tsu Social Network –...
by Ross Quintana


Send this to a friend