Ross Quintana
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Business Trends
Thriving in the Moment of Commerce
The world of commerce isn’t just changing, it has already changed. Organizations are striving to keep up with technology, customers, and competition. Many businesses small and large are living with one foot in the past…
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Future of Business
The Digital Transformation of Society and Business
When we think of digital transformation we often think of IT deployments across large organizations, but it is the digital transformation of society that is really creating change. I recently got to talk with…
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Customer Experience
How Employee Experience Can Transform Customer Experience
Sound the alarms! Everyone is talking about customer experience and digital transformation. For some, this is an exciting conversation and others it is coming from the panic of a changing business landscape. Whatever angle…
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Future of Business
Marketing Personalization and the Attention Ice Age
Business hasn’t just changed, it’s entered a constant state of change. This is something that has only happened in fragments before now. Periods of change in history have been marked by ages. These ages…
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Marketing
Converting Touchpoints Into Talking Points
The marketing world is on fire right now. Digital transformation, disruption, distraction, and technology are a storm that is raining down on business as usual. Who will survive, and what brands will be washed away…
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Customer Experience
Using Experiential Content To Tell Brand Stories
Customer experience is the future, and previous marketing methodologies need to be re-imagined with a customer experience lens. Content marketing is a current powerhouse in the information age, but requires more than just new technology…
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Customer Experience
The Near and Far Future of Customer Experience
Welcome to the future, nobody cares about your brand. The days of broadcasting marketing messages are gone. The door of brand affinity is closed because you can’t even get the attention of your customers. To…
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Business Trends
The Alternate Reality of Spatial Computing
With all the changes coming in technology making an inconceivable mixture of change, let’s take a look at what I think the far future may look like based on one technology… Spatial Computing. Spatial computing…
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Business Trends
The Digital Transformation of the PR Industry
The PR industry has been going through a massive shift. Like most industries, many practitioners may not be aware, or they are trying to just continue business-as-usual using outdated models and tactics. The fact is…
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Business Trends
The Changing Face of Online and Offline Shopping Experiences
Digital marketing has come a long way, and it is really on the cusp of the golden age of data-driven experiences. Offline experiences are growing in some segments but there is still huge opportunities for…
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